Thursday, October 30, 2008

we packed and We moved!

We created a new blog at an independent location. The new parachute blog "Upscale Typography" was officially launched on October 8 with several new features. This blog posts articles in 6 main categories, all about typography. For instance, under the gadget category you'll find fresh new products made with type and under history references to great typography from the past. Contemporary designers will be interviewed, new releases and pre-release notifications -for typefaces worth mentioning- will be presented. Finally news from all over the world and of course powerful tips & techniques.
But this is only the beginning. Come and visit us, leave a comment, send your feedback, propose an articles that you will like to read we are waiting you!

Wednesday, October 8, 2008

Who is Max Kerning?

He is a designer of the highest order, in fact he upholds order, clean lines and proper letter spacing at all cost! He is a man obsessed with type and and his name is Max Kerning. “When I look around, I see disorder in the world—needless chaos and messes. I sense panic and stress. In fact, I feel it myself. It rattles my soul and gives me a headache and a sourness of the stomach. This is because everywhere I am assaulted by sloppy text that is displeasing to the eye. There is no respect for proper letter spacing and font choice. Letters are squished together, piled up, overlapped and umbled. They are inappropriately and self-indulgently tracked out. People mix typefaces with incompatible type styles. Or they think, “Why use a simple, clean typeface to convey an idea when you can use three or five or twelve.” This is wrong. This is sad. This is an affront to a cultured society, and it must be stopped. Immediately, before everything is tossed away to an angry wind. Order must be allowed to thrive, to flourish, to bring us into a tidy harmony.” -Max Kerning
Max is here to to bring order in a chaotic typographic world.

Max Kerning